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Superior Care Group

The Superior Care Group needed to refresh its digital presence and attract a new target audience of 45 to 65-year-olds looking for care services for their mothers and fathers.

Our strategy

We created a series of three short videos that engaged with the target audience, instilling an emotional connection to the brand. Profiling real residents and their sons and daughters, we crafted testimonials that covered the three main areas that families look for – care, food and lifestyle.

The Result

Outlining three different demographics within the target audience meant that all viewers could resonate with the videos. The short productions proved to increase trust in the brand and promoted a much deeper audience engagement.