Climbing the Social Ladder

In a digital age, a rapidly growing number of products, services and experiences are becoming more readily available online. With most of us constantly browsing social media apps on our mobiles, tablets or computers every day, it’s extremely important your brand has a presence amongst them. Without one, you could be easily forgotten in the midst of a hurricane of other businesses trying to get their fill of air time.

So why is social media such a necessity? Aside from positioning your brand as a popular, well-connected individual, there are a number of key practices that can help spread the word about what you do and why it matters. Whether it’s through Facebook, Twitter, Instagram, YouTube, Google+, Linkedin, Pinterest or any other channel, you’re sure to raise your brand’s awareness.

Facebook is one of the most commonly used mediums due to its versatile features and popularity with all markets and demographics. It gives you the ability to tell your story and drive people back to your website by sharing links such as weekly blog posts or information on new products and services. Simply provide regular posts and let your target audience spread the word. You can also use Facebook for event management to keep track of RSVPs and for competitions to increase activity and engagement.

Paid advertising is also a large factor in social media. Targeted campaigns such as display ads can be rolled out geographically to increase followers, ‘likes’ and visits in particular areas where engagement or awareness is low. Your social media campaign could be anything from a one-off Tweet to a full strategy covering all bases, but it will always open up opportunities to monitor your target market’s behaviour and interests with online tools. With bigger brands now even using Snapchat and Whatsapp for tactical advertising and marketing campaigns, the future potential of social media advertising is continually growing.

If your business is a little socially awkward, it’s probably time to call in the experts. Cue Media can connect your brand and build your online presence to take your business from shy and retiring to an experienced socialite. Contact the team to get started!

Digital Strategy

The World of Digital

With more competition and marketing channels than ever, your business needs to shout the loudest in an increasingly busy marketplace. These channels also need to be constantly updated in order to maintain your online presence and sales conversions, so a digital strategy will equip your brand with multiple ways to target your audience and heighten your return on investment.

A tailored campaign has many benefits to your business. Most importantly, it allows you to take business from your competitors and capitalise on higher profits, but it also gives you more exposure and increases your brand awareness.

The results of your marketing campaigns can be easily tracked through the use of Google Analytics. Detailed reports will unlock critical data that allows you to continually refine your strategy and soak up more of the market. This in turn improves audience engagement and enhances the user experience for new and returning visitors to your site.

Cue Media specialises in digital strategies with a difference. Firstly, we ensure your website design and copy are optimised to work in synergy with Google and are relevant to your chosen audience. It also gives us a base to drive traffic back to and build sales. Without a well-performing website, your target market can’t find your business or its products and services. We then formulate digital campaigns creating organic rankings, paid advertising, social media, EDM and SMS to generate real results that can be tracked, measured and improved.

Our team can create, upload and monitor your content with a completely managed campaign spanning all media platforms for optimum reach. We offer all of these services in-house, so there’s no need to outsource multiple designers, copywriters and developers to keep up with your competitors.

To determine your digital strategy, contact the team for a personalised approach relevant to you.