Digital Strategy

The World of Digital

With more competition and marketing channels than ever, your business needs to shout the loudest in an increasingly busy marketplace. These channels also need to be constantly updated in order to maintain your online presence and sales conversions, so a digital strategy will equip your brand with multiple ways to target your audience and heighten your return on investment.

A tailored campaign has many benefits to your business. Most importantly, it allows you to take business from your competitors and capitalise on higher profits, but it also gives you more exposure and increases your brand awareness.

The results of your marketing campaigns can be easily tracked through the use of Google Analytics. Detailed reports will unlock critical data that allows you to continually refine your strategy and soak up more of the market. This in turn improves audience engagement and enhances the user experience for new and returning visitors to your site.

Cue Media specialises in digital strategies with a difference. Firstly, we ensure your website design and copy are optimised to work in synergy with Google and are relevant to your chosen audience. It also gives us a base to drive traffic back to and build sales. Without a well-performing website, your target market can’t find your business or its products and services. We then formulate digital campaigns creating organic rankings, paid advertising, social media, EDM and SMS to generate real results that can be tracked, measured and improved.

Our team can create, upload and monitor your content with a completely managed campaign spanning all media platforms for optimum reach. We offer all of these services in-house, so there’s no need to outsource multiple designers, copywriters and developers to keep up with your competitors.

To determine your digital strategy, contact the team for a personalised approach relevant to you.

SMS marketing

Smarter Ways To Market Your Business

In today’s world, we are constantly under pressure to do things bigger, better and faster. If you need to grow your business quickly, SMS marketing is a results-driven way to reach your target audience. With the highest open rate of all marketing platforms, over 90% of text messages are read within three minutes of being received. This immediate form of communication is also extremely cost-effective, allowing you to contact large volumes of customers at once.

SMS marketing can be used as an urgent fallback method to generate rapid revenue when sales are down, but it can also be integrated into a wider business strategy or campaign to improve ongoing sales. At Cue Media, we provide a simple service from the Gold Coast that allows you to do just that. Taking care of the technical stuff, we’ll manage your project from start to finish, leaving you to do what you do best. With a fallback SMS marketing plan, we can have an urgent campaign ready to go within an hour.

Cue Media’s software fronts customisable features that can be merged with your existing sales team and systems to ensure a completely smooth process. Shaping each campaign around the needs of your business, we have the skills to boost retail sales, amplify RSVP attendees at events and raise brand awareness. You can even target customers geographically to increase turnover in specific locations. Our unrivalled reporting capabilities mean you can keep track of every detail as it happens and watch your sales grow.

Our team will develop a personal and relevant message to be delivered to your target audience at exactly the right time of day for maximum impact. Using the latest technology, we’ll help you view your responses and reply to them, whilst monitoring progress to ensure the highest return on your investment. Once you have sent out your first campaign, we can also support you in building and maintaining a database of customers to market new products and services to in the future.

Cue Media has created and managed SMS experiences for a whole host of clients – take a look at some of our previous marketing campaigns. If you’d like to boost business cost-effectively, call us today on (+61)755325055. We’re ready to connect!