Copywriting for Digital

The power of the written word is often underestimated. A good copywriter will unfold your brand’s story and release the magic within it to provide a clear message and consistent marketing communications. Raising your brand’s awareness, well-written content will attract your target market to bring in new business and retain existing sales. But there are more benefits than just beautifully written stories…

A content specialist will tailor your wording to include key search terms that will help you rank organically on Google. Structuring each page of your website will help your target audience find you so that you’re more likely to convert visitors because they are already looking for your products and services. An ongoing blogging strategy will also build and improve your SEO performance throughout the year.

Copywriting and content marketing can also form part of a wider campaign that incorporates social media engagement to build a rapport and document real interactions with your target audience. Additional marketing campaigns such as Adwords, SMS, EDM and remarketing techniques will give you better reach and more comprehensive exposure of your brand.

If don’t consider yourself a wordsmith, it’s a good idea to get the professionals in. The Cue Media team includes copywriters and content marketers who know the world of digital like the back of their hand. We can develop an ongoing SEO strategy whilst maintaining a carefully crafted story that showcases your brand and the people, products and services within it. To get started, simply contact the team on 0755325055 or email [email protected].

Using Content For Conversion

SEO should be a fundamental part of any business marketing plan. It requires in-depth research, data and understanding to be successful, so it pays to hire a professional. Time and consideration needs to be taken to craft web copy containing all of the key search terms your target audience is typing into Google every day. The Cue Media team consists of marketers, strategists and copywriters on the Gold Coast who are experts in exactly that.

The main benefit of optimising your site is that it gives you a huge advantage over your competitors. A well-considered content strategy will give your site organic rankings which leads to increased web traffic, higher click-through rates and ultimately, more sales. Search engine optimisation is a relatively low-cost investment when you consider the results that can be achieved. A focused strategy will also drive brand awareness and build trust within your target audience.

Cue Media offers content management in conjunction with paid advertising to form an overarching campaign to reach all visitors and grow conversion. So, how do we do it? We start with research. Using rich data from Google Analytics, we monitor your target audience and choose keywords from their search terms to focus your content around. We structure the content to make it easier for Google to read and develop researched terms, titles and page links to increase your traffic. To ensure consistent ranking, our writers produce concise, fresh content that can be updated on your blog on a weekly basis.

The outcomes of our organic search engine optimisation services speak for themselves. We can provide you with a customised Google Analytics report every week detailing your site’s progress. We can map data such as page visits, new and returning visitors, geographic location, audience interests and the devices they are viewing your site on. By constantly tracking your audience’s behaviour, we can conduct live testing within the marketplace and highlight areas that need to be improved.

This ongoing process of updating content is crucial to keep your site organically ranking. If you require a dynamic SEO strategy to meet targets and increase sales, contact Cue Media for a consultation.

Search Engine Marketing

Increase Your Traffic

With competition for the top spots on Google increasing on a daily basis, it’s more important than ever to position your business in the limelight. Search engine marketing is the perfect way to increase your visibility, raise brand awareness and advertise to audiences that are already looking for your products and services.

There are three main ways to utilise search engine marketing for your business, but first it’s important to establish some goals. Cue Media can set up targets to track information such as phone call and email enquiries, sales and conversion through the use of Google Analytics. By studying the activity of your target audience, we know where to focus your spend in order to achieve the highest ROI. Once we understand who we are talking to and how they have landed on your site, we can develop budgets and monitor ROI on all marketing platforms.

Google AdWords is the easiest way to develop a structured campaign around your target audience’s search terms. At Cue Media, we can look at their demographics including age, geographical location, likes and dislikes, and track the results in order to improve them over time. We give you more options to make the most of paid advertising, such as expanded text ads, clickable site links, ‘text us’ features, image ads and video ads. Our search engine marketing service also includes dynamic keyword insertion, so that your ad is responsive to the user’s search criteria.

Through the use of bidding modifiers, we can direct budgets to achieve your sales goals. You can modify bids on any device and review the conversion tracking across PC, tablet and mobile to ensure you get the best return on investment each day.

For a more effective campaign, we also structure in a remarketing strategy in the form of a display, video or text ad. Any visitors to your website can be remarketed by simply presenting your brand in a different way within a certain timeframe. Helping you reach each and every one of your website visitors, this is a targeted approach that achieves high results for businesses needing urgent sales from abandoned shopping baskets on e-commerce sites, older demographics and visitors that have already engaged with the brand. Generally, it takes five interactions with a brand before a conversion can take place, so remarketing is a good way to re-engage customers.

Finally, your website should contain well-written and considered content based on your target audience. This provides you with a lasting strategy for organic ranking on Google. We can help you choose and structure the right key words and tags specific to your business to optimise your website. Your SEO should then be paired with a long-term blogging strategy of regularly updated content to keep the information fresh and relevant.

At Cue Media, we find the right balance of paid advertising and meaningful content by tracking your target audience’s behaviour to conversion or the point they leave your website. Our team will take care of the entire process whilst you manage the sales.