get set for the games

Get Set For The Games, Gold Coast!

It’s an exciting time for our home town, hosting the Gold Coast 2018 Commonwealth Games (GC2018) from April 4-15. More than 6,600 athletes and team officials from 71 nations and territories will converge on the Gold Coast for the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. With all the excitement the 11-day sporting and cultural event will surely bring, so too will am element of the unknown for local businesses.

If you need to communicate with your customers and consumers urgently about the impact the Games may have on your business, enlist Cue Media to take control of your messaging.

Perhaps you need to let your database know you have extra parking available on-site during the Games; or that you have a special offer you’d like to promote; or maybe it’s likely changed traffic conditions will affect delivery to some regions. Whatever the message you need to convey to your loyal customers and users, we can work on a last-minute strategy to help. Our dedicated in-house creatives are able to strategize a plan via email, social media and text message. Cue Media can also implement a Google AdWords campaign, so you’re guaranteed to reach your target audience instantly. By defining target demographics, positioning your brand in front of relevant consumers and optimizing your ad for location, we will ensure your online success during this busy time and beyond.

The Gold Coast will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will be huge! Don’t leave it too late and miss this amazing opportunity to capture a new audience and continue connecting with your existing clients. Contact Cue Media today for a free consultation to discuss the impact the 2018 Gold Coast Commonwealth Games may have on your brand. Go on, get set for the Games!

magento migration

Managing Your Marketing

Today, the working world is far more flexible than it has ever been. Business meetings now take place in much more relaxed and inspiring environments, we travel to see clients and employees have more options to work remotely. Businesses partner with each other to exchange services, benefit from each other’s knowledge and share a mutual ambition for growth.

Different businesses require different marketing and brand communications, so the level of work required varies greatly. When it comes to deciding who creates your marketing collateral, you may be torn between employing an in-house marketing individual, or outsourcing the work to an agency. As a Gold Coast digital agency, we clearly recognise the benefits to our clients of working in partnership with our creative team, but both parties have their benefits.

You hired your staff for a reason, so they obviously have a positive impact on your business, but there is only so much one individual can do. The cost of their wages is also added on top of the marketing spend, rather than one budget dedicated to your collateral. A marketing agency offers the expertise of a full team of creatives who each have their own skills to bring to the table. With each individual specialising in their field, you can take advantage of creative input from web developers, graphic designers, copywriters, SEO strategists and content marketers.

Nobody knows your business like you and your team, but it can be useful to work with an external agency to get an outside opinion on your marketing progress and communication channels. Delivering ideas on how to improve, an agency will also provide extensive reporting and results analysis to illustrate how your marketing budget and investment has had a positive impact on your bottom line.

More and more business owners, managers and directors are moving towards outsourcing particular jobs and projects to marketing, advertising, branding or digital agencies. Their services enable you to deliver improved online performance and marketing campaigns in the form of EDMs, SMS, social media and Google AdWords to capitalise on sales. Best of all, an agency is accountable for these services in their contract – your employees are not.

If you’d like to add an extra edge over your competitors, Cue Media can work with your business and your workforce to ensure your marketing communications pack a punch throughout the year. Talk to our team today to see how we can help you dramatically boost business.

Design Agency Gold Coast

The Power of Brand

We are bombarded with images, advertising and media on a daily basis. Every interaction with your brand creates a memory with your target audience, so it’s your responsibility to ensure it’s a positive one. Your marketing strategy should incorporate well-considered, relevant design and engaging messaging across all platforms to ensure you promote your business to the best of your ability.

When it comes to your logo, website and marketing collateral; appearance is everything. Good design effectively communicates what you do and why you are better than the competition. Your audience needs to quickly understand your offer in order to make a connection with your brand and be open to the idea of paying for your products and services. Design sets the standard for everything they can expect from you.

Every quote, image, social media post and blog entry is an opportunity to pitch your brand. Your branding should be robust and consistent, supported by beautiful design and compelling language that enables your audience to warm and relate to your business. A picture paints a thousand words and every word you write leaves a lasting impression, so establish some core values for your message and stick by them.

Your brand is not just about design, but also the people within it. The way you and your team talk to your audience can influence their decisions on whether they want to buy from you or not. Every phone call, email or message should be thoughtfully considered to ensure you have your audience’s best interests at heart. Bad communication skills lead to negative reviews, and these are the ones that people remember. By educating and training your staff to be helpful and polite ambassadors of your brand, you can maintain an impressive reputation for customer service.

Design thinking is helping businesses all over Australia to overcome challenges and drive positive change for their future. If your brand is outdated or confused, contact the Cue Media design agency in Gold Coast to see how we can bolster your business with sleek design and compelling language.

A Cue Media Christmas

As the temperature rises and summer draws in, we all become aware that the build up to Christmas is well and truly upon us. With the excitement of the holiday season looming, your target audience has spent the last few months preparing and saving to be able to make additional or more extravagant purchases to get into the Christmas spirit. These earlybirds may have already started their spending, but the best is yet to come…

With longer waiting times, larger crowds and busier environments, many audiences will resort to the simplest and quickest way to make their purchases – the internet. The convenience of being able to view all of their options in one place and have their products and services delivered to their house or email inbox is the easiest way to spend money fast. It’s not too late to create your Christmas campaign; in fact, now is the perfect time.

Cue Media can roll out an AdWords campaign to give your business high visibility whilst your target audience is spending more time than usual browsing online. Linking to a specific Christmas landing page on your website, the campaign will also give your audience a new and specialised page on which they can search for deals on your products and services. Promotions such as 25% off orders made before Christmas and free delivery options will increase conversions as people rush to take advantage of seasonal offers. Marketing campaigns that can be quickly sent to your target audience to provide an immediate interaction are also ideal for the festive period. EDM and SMS campaigns have a high open rate and at this time of year especially, many audiences are likely to make faster decisions and more impulsive purchases. Last minute shoppers are also looking for new opportunities to tick items off their list in the final days of the festive season.

Social media is a great way to create an emotional connection with your audience at a time when they are looking to make purchases for friends, family and loved ones. Facebook competitions and online promotions create more engagement with your brand and invite people to spread the word about your business.

If you don’t have a seasonal campaign planned to maximise sales throughout December, contact the Cue Media team to target sales and ensure a prosperous end to the year.

Make Hay While the Sun Shines

With summer fast approaching, businesses of all shapes and sizes will be preparing to boost sales throughout the coming months. Summer is a critical time to increase profits in Australia, with some sectors in particular finding themselves in very high demand. But without a detailed strategy and the help of a marketing agency, many businesses will lose out as they struggle to take advantage of opportunities to maximise sales.

Tourism really takes off from November through to February, not just with Australians planning their holidays but also from an influx of visitors from overseas who have saved up to explore the country. For places such as Europe, America and Canada, December to February are the coldest months, so many head to Australia for a tropical hot summer. Hotels, transportation and travel businesses should be establishing campaigns well in advance when people are thinking about booking their trips.

At this time of year, fun is the name of the game. People make the most of the weather by eating at new places and spending much of their time outdoors. Hospitality businesses can be prepared by creating their own functions, live music events and new menus with special deals. Highly performing digital content will also drive sales when users are searching for these offers and weekend activities. Paid advertising such as AdWords and SMS and social media campaigns will effectively increase your visibility online.

Business is also booming in the health and fitness industries, as men and women increase their efforts to achieve the perfect summer body in time to hit the beach. Outdoor exercise regimes, pilates, yoga and CrossFit classes are all full and the supplement industry will see sales peak through the season. It’s not just the appearance of their bodies people will be improving, it’s also their wardrobes, so retail and fashion brands should be selling off old stock and stacking the shelves with new summer items.

With temperatures soaring above 35 degrees, local residents, landlords and homeowners start to think about keeping their cool. Air conditioning services, pool maintenance and landscaping businesses will all be kept busy ensuring their customers’ homes, gardens and facilities are all in perfect working order. During storm season, geo-targeted strategies need to be ready and in place to roll out immediately in the construction industries.

So, where does your business fit into all of this? A full marketing campaign should start with your website. Regular updates, blogs and content packed full of key words will ensure you rank highly and organically, not just during the summer months but all year round. For e-commerce sites, exclusive deals and SEO-focused product descriptions will increase your popularity and your revenue. Targeted campaigns can be carried out in specific geographic locations to fill gaps in sales, and EDMs, SMS and social media should be utilised where appropriate. AdWords can also be used as an instant fix to increase profits as quickly as the next day.

If your business needs a little help with planning a summer strategy, the Cue Media marketing agency in Gold Coast can prepare and roll out a full campaign to ensure you hit the ground running. Contact us today to see what we can do for you when things start hotting up this year.

Climbing the Social Ladder

In a digital age, a rapidly growing number of products, services and experiences are becoming more readily available online. With most of us constantly browsing social media apps on our mobiles, tablets or computers every day, it’s extremely important your brand has a presence amongst them. Without one, you could be easily forgotten in the midst of a hurricane of other businesses trying to get their fill of air time.

So why is social media such a necessity? Aside from positioning your brand as a popular, well-connected individual, there are a number of key practices that can help spread the word about what you do and why it matters. Whether it’s through Facebook, Twitter, Instagram, YouTube, Google+, Linkedin, Pinterest or any other channel, you’re sure to raise your brand’s awareness.

Facebook is one of the most commonly used mediums due to its versatile features and popularity with all markets and demographics. It gives you the ability to tell your story and drive people back to your website by sharing links such as weekly blog posts or information on new products and services. Simply provide regular posts and let your target audience spread the word. You can also use Facebook for event management to keep track of RSVPs and for competitions to increase activity and engagement.

Paid advertising is also a large factor in social media. Targeted campaigns such as display ads can be rolled out geographically to increase followers, ‘likes’ and visits in particular areas where engagement or awareness is low. Your social media campaign could be anything from a one-off Tweet to a full strategy covering all bases, but it will always open up opportunities to monitor your target market’s behaviour and interests with online tools. With bigger brands now even using Snapchat and Whatsapp for tactical advertising and marketing campaigns, the future potential of social media advertising is continually growing.

If your business is a little socially awkward, it’s probably time to call in the experts. Cue Media can connect your brand and build your online presence to take your business from shy and retiring to an experienced socialite. Contact the team to get started!

Copywriting for Digital

The power of the written word is often underestimated. A good copywriter will unfold your brand’s story and release the magic within it to provide a clear message and consistent marketing communications. Raising your brand’s awareness, well-written content will attract your target market to bring in new business and retain existing sales. But there are more benefits than just beautifully written stories…

A content specialist will tailor your wording to include key search terms that will help you rank organically on Google. Structuring each page of your website will help your target audience find you so that you’re more likely to convert visitors because they are already looking for your products and services. An ongoing blogging strategy will also build and improve your SEO performance throughout the year.

Copywriting and content marketing can also form part of a wider campaign that incorporates social media engagement to build a rapport and document real interactions with your target audience. Additional marketing campaigns such as Adwords, SMS, EDM and remarketing techniques will give you better reach and more comprehensive exposure of your brand.

If don’t consider yourself a wordsmith, it’s a good idea to get the professionals in. The Cue Media team includes copywriters and content marketers who know the world of digital like the back of their hand. We can develop an ongoing SEO strategy whilst maintaining a carefully crafted story that showcases your brand and the people, products and services within it. To get started, simply contact the team on 0755325055 or email [email protected].