get set for the games

Get Set For The Games, Gold Coast!

It’s an exciting time for our home town, hosting the Gold Coast 2018 Commonwealth Games (GC2018) from April 4-15. More than 6,600 athletes and team officials from 71 nations and territories will converge on the Gold Coast for the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. With all the excitement the 11-day sporting and cultural event will surely bring, so too will am element of the unknown for local businesses.

If you need to communicate with your customers and consumers urgently about the impact the Games may have on your business, enlist Cue Media to take control of your messaging.

Perhaps you need to let your database know you have extra parking available on-site during the Games; or that you have a special offer you’d like to promote; or maybe it’s likely changed traffic conditions will affect delivery to some regions. Whatever the message you need to convey to your loyal customers and users, we can work on a last-minute strategy to help. Our dedicated in-house creatives are able to strategize a plan via email, social media and text message. Cue Media can also implement a Google AdWords campaign, so you’re guaranteed to reach your target audience instantly. By defining target demographics, positioning your brand in front of relevant consumers and optimizing your ad for location, we will ensure your online success during this busy time and beyond.

The Gold Coast will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will be huge! Don’t leave it too late and miss this amazing opportunity to capture a new audience and continue connecting with your existing clients. Contact Cue Media today for a free consultation to discuss the impact the 2018 Gold Coast Commonwealth Games may have on your brand. Go on, get set for the Games!

website redesign

Reinventing the Web

The web is advancing at an incredible rate, not just in terms of technology but also in design. As a business, your website is often the first point of contact for your target audience, meaning it’s paramount that it’s up-to-date with sophisticated design and content that packs a punch. This means website redesign should be a crucial part of your business strategy.

Generally, websites that have been around for a long time have high performing SEO but have extremely outdated design and work slowly. Problems start to occur when the website can’t keep up with new system requirements and technologies, which can be frustrating for new and returning visitors. Many business owners are reluctant to redesign their websites because they fear they will lose the SEO they have built up over years of practice. It’s important to understand that this is not the case.

Cue Media has diverse experience in redesigning websites across desktop, mobile and tablet without losing the SEO rankings achieved to date. We can migrate your existing SEO over to the new website so you never have to lose any of the money, time and effort that went into the previous build. Our team can make this happen instantly to prevent down-time and ensure your site is immediately indexed by Google. We’ll also improve your SEO with ongoing blogging and develop supporting marketing campaigns to progress your wider strategy.

To stay ahead of the curve, a website should be refreshed every five years and thankfully, we can make the entire process clear and simple. We begin by looking at your business goals, current website and SEO strategy in order to plan a new design that will incorporate and improve them. Analysing the performance of your site, we’ll consider everything that Google is reading including your content, imagery and videos, and use this to instantly migrate the SEO onto the new site. From there, we can target your user drop offs and behaviour patterns to grow conversions and enhance the user experience.

If you’re thinking about redesigning your website and want to retain your SEO, we’re ready to deliver the results. Contact us today to engage and retain your target audience!

Search Engine Marketing

Increase Your Traffic

With competition for the top spots on Google increasing on a daily basis, it’s more important than ever to position your business in the limelight. Search engine marketing is the perfect way to increase your visibility, raise brand awareness and advertise to audiences that are already looking for your products and services.

There are three main ways to utilise search engine marketing for your business, but first it’s important to establish some goals. Cue Media can set up targets to track information such as phone call and email enquiries, sales and conversion through the use of Google Analytics. By studying the activity of your target audience, we know where to focus your spend in order to achieve the highest ROI. Once we understand who we are talking to and how they have landed on your site, we can develop budgets and monitor ROI on all marketing platforms.

Google AdWords is the easiest way to develop a structured campaign around your target audience’s search terms. At Cue Media, we can look at their demographics including age, geographical location, likes and dislikes, and track the results in order to improve them over time. We give you more options to make the most of paid advertising, such as expanded text ads, clickable site links, ‘text us’ features, image ads and video ads. Our search engine marketing service also includes dynamic keyword insertion, so that your ad is responsive to the user’s search criteria.

Through the use of bidding modifiers, we can direct budgets to achieve your sales goals. You can modify bids on any device and review the conversion tracking across PC, tablet and mobile to ensure you get the best return on investment each day.

For a more effective campaign, we also structure in a remarketing strategy in the form of a display, video or text ad. Any visitors to your website can be remarketed by simply presenting your brand in a different way within a certain timeframe. Helping you reach each and every one of your website visitors, this is a targeted approach that achieves high results for businesses needing urgent sales from abandoned shopping baskets on e-commerce sites, older demographics and visitors that have already engaged with the brand. Generally, it takes five interactions with a brand before a conversion can take place, so remarketing is a good way to re-engage customers.

Finally, your website should contain well-written and considered content based on your target audience. This provides you with a lasting strategy for organic ranking on Google. We can help you choose and structure the right key words and tags specific to your business to optimise your website. Your SEO should then be paired with a long-term blogging strategy of regularly updated content to keep the information fresh and relevant.

At Cue Media, we find the right balance of paid advertising and meaningful content by tracking your target audience’s behaviour to conversion or the point they leave your website. Our team will take care of the entire process whilst you manage the sales.

Content marketing

Your Content Strategy

Cue Media has been developing marketing strategies for online platforms and content creation since 1995. We’ve had to evolve with the web as quickly as it advances, which is why we build long-term partnerships with our clients to achieve long-term results. As a creative agency, we are proud to have helped so many businesses meet their goals with a comprehensive marketing strategy that combines paid advertising, organic rankings and campaign reporting.

Every website needs a robust content strategy. If your existing site is not performing the way it should be, it’s having a negative impact on your sales and the return on your investment. With over 20 years’ experience in mapping out long-term strategies, we create measurable reach for businesses through a multi-platform approach.

The first stage in our web strategy is tailoring your on-page SEO. We optimise the content on each page of your website so that it ranks as highly as possible on Google and your target audience can find you over the competition. By optimising each page individually with structured content, we can increase traffic and meet your goals by monitoring success throughout the year.

Our team can write meaningful content across your site and formulate an ongoing blogging strategy to work in conjunction with your SEO page strategy. As well as search engine marketing, we can tie in supporting campaigns in the form of EDM, social media and SMS to give you more routes to your target audience.

If you don’t yet have a content managed website, Cue Media can design one from scratch or redesign your existing site. We’ll start by researching your target audience through Google Analytics before designing and developing a unique user experience that promotes conversion to meet your sales objectives. Our sites are fully customised around the needs of your business, which is why we’ll never use a template.

The next stage in our approach is launching your website and its products or services into the marketplace. Your strategy will include ongoing communication with your target audience to ensure the site is ranking organically for key search terms.

Once the site is ‘live’, we can collect data and study trends in order to track behavior, drop offs and page visits on a weekly or monthly basis. Ensuring your brand has consistent interactions with your target market, we research, monitor and report the figures before, during and after the build to provide real results from fact-based evidence.

If you need a new website, content strategy or marketing plan, contact the team for an honest chat about your business. We speak in plain terms and work autonomously as an extension of your team.