get set for the games

Get Set For The Games, Gold Coast!

It’s an exciting time for our home town, hosting the Gold Coast 2018 Commonwealth Games (GC2018) from April 4-15. More than 6,600 athletes and team officials from 71 nations and territories will converge on the Gold Coast for the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. With all the excitement the 11-day sporting and cultural event will surely bring, so too will am element of the unknown for local businesses.

If you need to communicate with your customers and consumers urgently about the impact the Games may have on your business, enlist Cue Media to take control of your messaging.

Perhaps you need to let your database know you have extra parking available on-site during the Games; or that you have a special offer you’d like to promote; or maybe it’s likely changed traffic conditions will affect delivery to some regions. Whatever the message you need to convey to your loyal customers and users, we can work on a last-minute strategy to help. Our dedicated in-house creatives are able to strategize a plan via email, social media and text message. Cue Media can also implement a Google AdWords campaign, so you’re guaranteed to reach your target audience instantly. By defining target demographics, positioning your brand in front of relevant consumers and optimizing your ad for location, we will ensure your online success during this busy time and beyond.

The Gold Coast will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will be huge! Don’t leave it too late and miss this amazing opportunity to capture a new audience and continue connecting with your existing clients. Contact Cue Media today for a free consultation to discuss the impact the 2018 Gold Coast Commonwealth Games may have on your brand. Go on, get set for the Games!

magento migration

Managing Your Marketing

Today, the working world is far more flexible than it has ever been. Business meetings now take place in much more relaxed and inspiring environments, we travel to see clients and employees have more options to work remotely. Businesses partner with each other to exchange services, benefit from each other’s knowledge and share a mutual ambition for growth.

Different businesses require different marketing and brand communications, so the level of work required varies greatly. When it comes to deciding who creates your marketing collateral, you may be torn between employing an in-house marketing individual, or outsourcing the work to an agency. As a Gold Coast digital agency, we clearly recognise the benefits to our clients of working in partnership with our creative team, but both parties have their benefits.

You hired your staff for a reason, so they obviously have a positive impact on your business, but there is only so much one individual can do. The cost of their wages is also added on top of the marketing spend, rather than one budget dedicated to your collateral. A marketing agency offers the expertise of a full team of creatives who each have their own skills to bring to the table. With each individual specialising in their field, you can take advantage of creative input from web developers, graphic designers, copywriters, SEO strategists and content marketers.

Nobody knows your business like you and your team, but it can be useful to work with an external agency to get an outside opinion on your marketing progress and communication channels. Delivering ideas on how to improve, an agency will also provide extensive reporting and results analysis to illustrate how your marketing budget and investment has had a positive impact on your bottom line.

More and more business owners, managers and directors are moving towards outsourcing particular jobs and projects to marketing, advertising, branding or digital agencies. Their services enable you to deliver improved online performance and marketing campaigns in the form of EDMs, SMS, social media and Google AdWords to capitalise on sales. Best of all, an agency is accountable for these services in their contract – your employees are not.

If you’d like to add an extra edge over your competitors, Cue Media can work with your business and your workforce to ensure your marketing communications pack a punch throughout the year. Talk to our team today to see how we can help you dramatically boost business.

Climbing the Social Ladder

In a digital age, a rapidly growing number of products, services and experiences are becoming more readily available online. With most of us constantly browsing social media apps on our mobiles, tablets or computers every day, it’s extremely important your brand has a presence amongst them. Without one, you could be easily forgotten in the midst of a hurricane of other businesses trying to get their fill of air time.

So why is social media such a necessity? Aside from positioning your brand as a popular, well-connected individual, there are a number of key practices that can help spread the word about what you do and why it matters. Whether it’s through Facebook, Twitter, Instagram, YouTube, Google+, Linkedin, Pinterest or any other channel, you’re sure to raise your brand’s awareness.

Facebook is one of the most commonly used mediums due to its versatile features and popularity with all markets and demographics. It gives you the ability to tell your story and drive people back to your website by sharing links such as weekly blog posts or information on new products and services. Simply provide regular posts and let your target audience spread the word. You can also use Facebook for event management to keep track of RSVPs and for competitions to increase activity and engagement.

Paid advertising is also a large factor in social media. Targeted campaigns such as display ads can be rolled out geographically to increase followers, ‘likes’ and visits in particular areas where engagement or awareness is low. Your social media campaign could be anything from a one-off Tweet to a full strategy covering all bases, but it will always open up opportunities to monitor your target market’s behaviour and interests with online tools. With bigger brands now even using Snapchat and Whatsapp for tactical advertising and marketing campaigns, the future potential of social media advertising is continually growing.

If your business is a little socially awkward, it’s probably time to call in the experts. Cue Media can connect your brand and build your online presence to take your business from shy and retiring to an experienced socialite. Contact the team to get started!