get set for the games

Get Set For The Games, Gold Coast!

It’s an exciting time for our home town, hosting the Gold Coast 2018 Commonwealth Games (GC2018) from April 4-15. More than 6,600 athletes and team officials from 71 nations and territories will converge on the Gold Coast for the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen. With all the excitement the 11-day sporting and cultural event will surely bring, so too will am element of the unknown for local businesses.

If you need to communicate with your customers and consumers urgently about the impact the Games may have on your business, enlist Cue Media to take control of your messaging.

Perhaps you need to let your database know you have extra parking available on-site during the Games; or that you have a special offer you’d like to promote; or maybe it’s likely changed traffic conditions will affect delivery to some regions. Whatever the message you need to convey to your loyal customers and users, we can work on a last-minute strategy to help. Our dedicated in-house creatives are able to strategize a plan via email, social media and text message. Cue Media can also implement a Google AdWords campaign, so you’re guaranteed to reach your target audience instantly. By defining target demographics, positioning your brand in front of relevant consumers and optimizing your ad for location, we will ensure your online success during this busy time and beyond.

The Gold Coast will shine on the world sporting stage and the promotional exposure for business, trade, investment, tourism and events will be huge! Don’t leave it too late and miss this amazing opportunity to capture a new audience and continue connecting with your existing clients. Contact Cue Media today for a free consultation to discuss the impact the 2018 Gold Coast Commonwealth Games may have on your brand. Go on, get set for the Games!

magento migration

Managing Your Marketing

Today, the working world is far more flexible than it has ever been. Business meetings now take place in much more relaxed and inspiring environments, we travel to see clients and employees have more options to work remotely. Businesses partner with each other to exchange services, benefit from each other’s knowledge and share a mutual ambition for growth.

Different businesses require different marketing and brand communications, so the level of work required varies greatly. When it comes to deciding who creates your marketing collateral, you may be torn between employing an in-house marketing individual, or outsourcing the work to an agency. As a Gold Coast digital agency, we clearly recognise the benefits to our clients of working in partnership with our creative team, but both parties have their benefits.

You hired your staff for a reason, so they obviously have a positive impact on your business, but there is only so much one individual can do. The cost of their wages is also added on top of the marketing spend, rather than one budget dedicated to your collateral. A marketing agency offers the expertise of a full team of creatives who each have their own skills to bring to the table. With each individual specialising in their field, you can take advantage of creative input from web developers, graphic designers, copywriters, SEO strategists and content marketers.

Nobody knows your business like you and your team, but it can be useful to work with an external agency to get an outside opinion on your marketing progress and communication channels. Delivering ideas on how to improve, an agency will also provide extensive reporting and results analysis to illustrate how your marketing budget and investment has had a positive impact on your bottom line.

More and more business owners, managers and directors are moving towards outsourcing particular jobs and projects to marketing, advertising, branding or digital agencies. Their services enable you to deliver improved online performance and marketing campaigns in the form of EDMs, SMS, social media and Google AdWords to capitalise on sales. Best of all, an agency is accountable for these services in their contract – your employees are not.

If you’d like to add an extra edge over your competitors, Cue Media can work with your business and your workforce to ensure your marketing communications pack a punch throughout the year. Talk to our team today to see how we can help you dramatically boost business.

Design Agency Gold Coast

The Power of Brand

We are bombarded with images, advertising and media on a daily basis. Every interaction with your brand creates a memory with your target audience, so it’s your responsibility to ensure it’s a positive one. Your marketing strategy should incorporate well-considered, relevant design and engaging messaging across all platforms to ensure you promote your business to the best of your ability.

When it comes to your logo, website and marketing collateral; appearance is everything. Good design effectively communicates what you do and why you are better than the competition. Your audience needs to quickly understand your offer in order to make a connection with your brand and be open to the idea of paying for your products and services. Design sets the standard for everything they can expect from you.

Every quote, image, social media post and blog entry is an opportunity to pitch your brand. Your branding should be robust and consistent, supported by beautiful design and compelling language that enables your audience to warm and relate to your business. A picture paints a thousand words and every word you write leaves a lasting impression, so establish some core values for your message and stick by them.

Your brand is not just about design, but also the people within it. The way you and your team talk to your audience can influence their decisions on whether they want to buy from you or not. Every phone call, email or message should be thoughtfully considered to ensure you have your audience’s best interests at heart. Bad communication skills lead to negative reviews, and these are the ones that people remember. By educating and training your staff to be helpful and polite ambassadors of your brand, you can maintain an impressive reputation for customer service.

Design thinking is helping businesses all over Australia to overcome challenges and drive positive change for their future. If your brand is outdated or confused, contact the Cue Media design agency in Gold Coast to see how we can bolster your business with sleek design and compelling language.

Open For Business 2018

With 2017 coming to an end, you may be starting to look at the success of your business throughout the year and how it has grown. After pushing new and existing products and services, raising brand awareness and targeting specific audiences, it’s likely you will be analysing your profits in line with your efforts and the plans you originally implemented.

Whether you have achieved your annual objectives or not, you should be asking yourself – do you have a strategy for the new year? It’s difficult to forecast the future of your business, but establishing a full marketing strategy for 2018 will position you way ahead of the competition. Now is the time to start planning strategies from the trends learnt from the past year.

At Cue Media, we encourage our clients to refresh their websites to give them longevity throughout the new year and beyond. Technology advances at a rapid rate, new terminology and search criteria emerges and trends continually change, so it’s our job to build your online presence through a robust ongoing content strategy. After all, your website is at the core of all of your communications and often the first real interaction your target audience may have with your brand.

Our team can redesign your site and retain its existing SEO, or design and build an entirely new one. What’s important is, your website stays up to date and in perfect working order across all devices including desktop, tablet and mobile. Your website should provide every visitor with a unique, positive experience and a simple platform that is easy to use.

Targeted campaigns will allow you to quickly boost sales at any point in the year. Cue Media can prepare SMS, EDM and social media campaigns to be rolled out at any time when sales are low or you need to increase audience engagement with your brand. Paid advertising such as AdWords can also be used to give your brand optimum visibility online and target visitors who didn’t previously convert.

If you want to do things bigger and better this year, contact the team today. We’ll devise a marketing strategy to deliver the goods, leaving you to relax and enjoy the holidays safe in the knowledge that you can start 2018 with a bang!

Using Content For Conversion

SEO should be a fundamental part of any business marketing plan. It requires in-depth research, data and understanding to be successful, so it pays to hire a professional. Time and consideration needs to be taken to craft web copy containing all of the key search terms your target audience is typing into Google every day. The Cue Media team consists of marketers, strategists and copywriters on the Gold Coast who are experts in exactly that.

The main benefit of optimising your site is that it gives you a huge advantage over your competitors. A well-considered content strategy will give your site organic rankings which leads to increased web traffic, higher click-through rates and ultimately, more sales. Search engine optimisation is a relatively low-cost investment when you consider the results that can be achieved. A focused strategy will also drive brand awareness and build trust within your target audience.

Cue Media offers content management in conjunction with paid advertising to form an overarching campaign to reach all visitors and grow conversion. So, how do we do it? We start with research. Using rich data from Google Analytics, we monitor your target audience and choose keywords from their search terms to focus your content around. We structure the content to make it easier for Google to read and develop researched terms, titles and page links to increase your traffic. To ensure consistent ranking, our writers produce concise, fresh content that can be updated on your blog on a weekly basis.

The outcomes of our organic search engine optimisation services speak for themselves. We can provide you with a customised Google Analytics report every week detailing your site’s progress. We can map data such as page visits, new and returning visitors, geographic location, audience interests and the devices they are viewing your site on. By constantly tracking your audience’s behaviour, we can conduct live testing within the marketplace and highlight areas that need to be improved.

This ongoing process of updating content is crucial to keep your site organically ranking. If you require a dynamic SEO strategy to meet targets and increase sales, contact Cue Media for a consultation.