Open For Business 2018

With 2017 coming to an end, you may be starting to look at the success of your business throughout the year and how it has grown. After pushing new and existing products and services, raising brand awareness and targeting specific audiences, it’s likely you will be analysing your profits in line with your efforts and the plans you originally implemented.

Whether you have achieved your annual objectives or not, you should be asking yourself – do you have a strategy for the new year? It’s difficult to forecast the future of your business, but establishing a full marketing strategy for 2018 will position you way ahead of the competition. Now is the time to start planning strategies from the trends learnt from the past year.

At Cue Media, we encourage our clients to refresh their websites to give them longevity throughout the new year and beyond. Technology advances at a rapid rate, new terminology and search criteria emerges and trends continually change, so it’s our job to build your online presence through a robust ongoing content strategy. After all, your website is at the core of all of your communications and often the first real interaction your target audience may have with your brand.

Our team can redesign your site and retain its existing SEO, or design and build an entirely new one. What’s important is, your website stays up to date and in perfect working order across all devices including desktop, tablet and mobile. Your website should provide every visitor with a unique, positive experience and a simple platform that is easy to use.

Targeted campaigns will allow you to quickly boost sales at any point in the year. Cue Media can prepare SMS, EDM and social media campaigns to be rolled out at any time when sales are low or you need to increase audience engagement with your brand. Paid advertising such as AdWords can also be used to give your brand optimum visibility online and target visitors who didn’t previously convert.

If you want to do things bigger and better this year, contact the team today. We’ll devise a marketing strategy to deliver the goods, leaving you to relax and enjoy the holidays safe in the knowledge that you can start 2018 with a bang!

Copywriting for Digital

The power of the written word is often underestimated. A good copywriter will unfold your brand’s story and release the magic within it to provide a clear message and consistent marketing communications. Raising your brand’s awareness, well-written content will attract your target market to bring in new business and retain existing sales. But there are more benefits than just beautifully written stories…

A content specialist will tailor your wording to include key search terms that will help you rank organically on Google. Structuring each page of your website will help your target audience find you so that you’re more likely to convert visitors because they are already looking for your products and services. An ongoing blogging strategy will also build and improve your SEO performance throughout the year.

Copywriting and content marketing can also form part of a wider campaign that incorporates social media engagement to build a rapport and document real interactions with your target audience. Additional marketing campaigns such as Adwords, SMS, EDM and remarketing techniques will give you better reach and more comprehensive exposure of your brand.

If don’t consider yourself a wordsmith, it’s a good idea to get the professionals in. The Cue Media team includes copywriters and content marketers who know the world of digital like the back of their hand. We can develop an ongoing SEO strategy whilst maintaining a carefully crafted story that showcases your brand and the people, products and services within it. To get started, simply contact the team on 0755325055 or email [email protected].