Using Content For Conversion

SEO should be a fundamental part of any business marketing plan. It requires in-depth research, data and understanding to be successful, so it pays to hire a professional. Time and consideration needs to be taken to craft web copy containing all of the key search terms your target audience is typing into Google every day. The Cue Media team consists of marketers, strategists and copywriters on the Gold Coast who are experts in exactly that.

The main benefit of optimising your site is that it gives you a huge advantage over your competitors. A well-considered content strategy will give your site organic rankings which leads to increased web traffic, higher click-through rates and ultimately, more sales. Search engine optimisation is a relatively low-cost investment when you consider the results that can be achieved. A focused strategy will also drive brand awareness and build trust within your target audience.

Cue Media offers content management in conjunction with paid advertising to form an overarching campaign to reach all visitors and grow conversion. So, how do we do it? We start with research. Using rich data from Google Analytics, we monitor your target audience and choose keywords from their search terms to focus your content around. We structure the content to make it easier for Google to read and develop researched terms, titles and page links to increase your traffic. To ensure consistent ranking, our writers produce concise, fresh content that can be updated on your blog on a weekly basis.

The outcomes of our organic search engine optimisation services speak for themselves. We can provide you with a customised Google Analytics report every week detailing your site’s progress. We can map data such as page visits, new and returning visitors, geographic location, audience interests and the devices they are viewing your site on. By constantly tracking your audience’s behaviour, we can conduct live testing within the marketplace and highlight areas that need to be improved.

This ongoing process of updating content is crucial to keep your site organically ranking. If you require a dynamic SEO strategy to meet targets and increase sales, contact Cue Media for a consultation.

Content marketing

Your Content Strategy

Cue Media has been developing marketing strategies for online platforms and content creation since 1995. We’ve had to evolve with the web as quickly as it advances, which is why we build long-term partnerships with our clients to achieve long-term results. As a creative agency, we are proud to have helped so many businesses meet their goals with a comprehensive marketing strategy that combines paid advertising, organic rankings and campaign reporting.

Every website needs a robust content strategy. If your existing site is not performing the way it should be, it’s having a negative impact on your sales and the return on your investment. With over 20 years’ experience in mapping out long-term strategies, we create measurable reach for businesses through a multi-platform approach.

The first stage in our web strategy is tailoring your on-page SEO. We optimise the content on each page of your website so that it ranks as highly as possible on Google and your target audience can find you over the competition. By optimising each page individually with structured content, we can increase traffic and meet your goals by monitoring success throughout the year.

Our team can write meaningful content across your site and formulate an ongoing blogging strategy to work in conjunction with your SEO page strategy. As well as search engine marketing, we can tie in supporting campaigns in the form of EDM, social media and SMS to give you more routes to your target audience.

If you don’t yet have a content managed website, Cue Media can design one from scratch or redesign your existing site. We’ll start by researching your target audience through Google Analytics before designing and developing a unique user experience that promotes conversion to meet your sales objectives. Our sites are fully customised around the needs of your business, which is why we’ll never use a template.

The next stage in our approach is launching your website and its products or services into the marketplace. Your strategy will include ongoing communication with your target audience to ensure the site is ranking organically for key search terms.

Once the site is ‘live’, we can collect data and study trends in order to track behavior, drop offs and page visits on a weekly or monthly basis. Ensuring your brand has consistent interactions with your target market, we research, monitor and report the figures before, during and after the build to provide real results from fact-based evidence.

If you need a new website, content strategy or marketing plan, contact the team for an honest chat about your business. We speak in plain terms and work autonomously as an extension of your team.