As the temperature rises and summer draws in, we all become aware that the build up to Christmas is well and truly upon us. With the excitement of the holiday season looming, your target audience has spent the last few months preparing and saving to be able to make additional or more extravagant purchases to get into the Christmas spirit. These earlybirds may have already started their spending, but the best is yet to come…
With longer waiting times, larger crowds and busier environments, many audiences will resort to the simplest and quickest way to make their purchases – the internet. The convenience of being able to view all of their options in one place and have their products and services delivered to their house or email inbox is the easiest way to spend money fast. It’s not too late to create your Christmas campaign; in fact, now is the perfect time.
Cue Media can roll out an AdWords campaign to give your business high visibility whilst your target audience is spending more time than usual browsing online. Linking to a specific Christmas landing page on your website, the campaign will also give your audience a new and specialised page on which they can search for deals on your products and services. Promotions such as 25% off orders made before Christmas and free delivery options will increase conversions as people rush to take advantage of seasonal offers. Marketing campaigns that can be quickly sent to your target audience to provide an immediate interaction are also ideal for the festive period. EDM and SMS campaigns have a high open rate and at this time of year especially, many audiences are likely to make faster decisions and more impulsive purchases. Last minute shoppers are also looking for new opportunities to tick items off their list in the final days of the festive season.
Social media is a great way to create an emotional connection with your audience at a time when they are looking to make purchases for friends, family and loved ones. Facebook competitions and online promotions create more engagement with your brand and invite people to spread the word about your business.
If you don’t have a seasonal campaign planned to maximise sales throughout December, contact the Cue Media team to target sales and ensure a prosperous end to the year.