Open For Business 2018

With 2017 coming to an end, you may be starting to look at the success of your business throughout the year and how it has grown. After pushing new and existing products and services, raising brand awareness and targeting specific audiences, it’s likely you will be analysing your profits in line with your efforts and the plans you originally implemented.

Whether you have achieved your annual objectives or not, you should be asking yourself – do you have a strategy for the new year? It’s difficult to forecast the future of your business, but establishing a full marketing strategy for 2018 will position you way ahead of the competition. Now is the time to start planning strategies from the trends learnt from the past year.

At Cue Media, we encourage our clients to refresh their websites to give them longevity throughout the new year and beyond. Technology advances at a rapid rate, new terminology and search criteria emerges and trends continually change, so it’s our job to build your online presence through a robust ongoing content strategy. After all, your website is at the core of all of your communications and often the first real interaction your target audience may have with your brand.

Our team can redesign your site and retain its existing SEO, or design and build an entirely new one. What’s important is, your website stays up to date and in perfect working order across all devices including desktop, tablet and mobile. Your website should provide every visitor with a unique, positive experience and a simple platform that is easy to use.

Targeted campaigns will allow you to quickly boost sales at any point in the year. Cue Media can prepare SMS, EDM and social media campaigns to be rolled out at any time when sales are low or you need to increase audience engagement with your brand. Paid advertising such as AdWords can also be used to give your brand optimum visibility online and target visitors who didn’t previously convert.

If you want to do things bigger and better this year, contact the team today. We’ll devise a marketing strategy to deliver the goods, leaving you to relax and enjoy the holidays safe in the knowledge that you can start 2018 with a bang!

Welcome to the Jungle: Amazon Australia is Here

Big news! The largest e-commerce site in the world has just launched in Australia. Amazon.com.au is already being populated with products as we speak, with businesses of all shapes and sizes seizing the opportunity to sell their stock with the online retailer. The global brand is currently dominating the marketplace in the US, South America, Europe and Asia, but rather than fear the competition, there is a way you can join forces with Amazon to be a part of its success.

As such a huge entity, it can be a daunting prospect for many business owners wanting to sell with the online retail giant, but we’re here to prove that when it comes to selling on Amazon, it’s not such a jungle out there after all. Cue Media uses Shopify, a website platform that produces powerful e-commerce sites that can be integrated with Amazon. We can design, build and set up your new website to sell your products online through the easy-to-use and convenient tool.

Shopify powers over 500,000 businesses worldwide and has sold 46 billion US dollars’ worth of products to date. Its features allow you to create a fully customisable website, online store and blog, with a payment gateway that accepts all types of credit and debit cards. Additional bonuses include unlimited product inventory, customer data and discounted postage rates with Shopify Shipping. Once your products are synced to Amazon, it’s time to showcase your brand with the best in the business. You can also use Shopify to sell through social media channels such as Facebook.

Amazon sells millions of products from electrical and entertainment goods to children’s toys and fashion brands. Their catalogue is grouped into dozens of departments with thousands of new products listed every day, so the chances are; if Amazon doesn’t sell it, nobody does. Listing your products with the global retailer opens up a world of possibilities to ensure you capitalise on sales all year round. So, what are you waiting for? Let’s get started!

For more information on how to get your Shopify e-commerce website up and running, simply contact the Cue Media team. We can set up your site to make sure you’re one of the first to team up with Amazon Australia.

Copywriting for Digital

The power of the written word is often underestimated. A good copywriter will unfold your brand’s story and release the magic within it to provide a clear message and consistent marketing communications. Raising your brand’s awareness, well-written content will attract your target market to bring in new business and retain existing sales. But there are more benefits than just beautifully written stories…

A content specialist will tailor your wording to include key search terms that will help you rank organically on Google. Structuring each page of your website will help your target audience find you so that you’re more likely to convert visitors because they are already looking for your products and services. An ongoing blogging strategy will also build and improve your SEO performance throughout the year.

Copywriting and content marketing can also form part of a wider campaign that incorporates social media engagement to build a rapport and document real interactions with your target audience. Additional marketing campaigns such as Adwords, SMS, EDM and remarketing techniques will give you better reach and more comprehensive exposure of your brand.

If don’t consider yourself a wordsmith, it’s a good idea to get the professionals in. The Cue Media team includes copywriters and content marketers who know the world of digital like the back of their hand. We can develop an ongoing SEO strategy whilst maintaining a carefully crafted story that showcases your brand and the people, products and services within it. To get started, simply contact the team on 0755325055 or email [email protected].