Fitbod is the exclusive Australian supplier of leading fitness products from the US. As a new brand, they required a digital agency that understood the complex market and could position them as the number one stockist in Australia. They needed a partner with proven capabilities to power up their e-commerce site and rule the fitness industry.
Incorporating key terms the target audience are searching for, Cue Media researched and implemented an on-page SEO and blogging strategy to populate the site with organic content prior to launching. A national search engine marketing campaign and remarketing techniques were carried out to beat competitors using display adverts and highly performing content.
After successfully launching the e-commerce site, Fitbod is becoming recognised as the exclusive supplier for Australian fitness products. The brand’s messaging is now targeted towards providing health and sports centres, physios and fitness studios with minimalist training equipment that gives their customers faster results.