Magnolia Aged Care is a family-owned assisted-living and aged-care facility in Upper Coomera, Gold Coast. Offering all levels of care – low, high and dementia – Magnolia Aged Care ensures all residents receive the level of comfort and assistance they require in a modern, purpose-built colonial-style facility.
Magnolia was seeking full capacity for their aged-care facility and a rapid increase in assisted living sales, so enlisted Cue Media to devise and manage a tailored marketing campaign to reach a wider audience.
Cue Media defined the target audience by analysing the market and creating individual profiles. We also developed a bi-annual marketing plan to meet specific KPIs and budgetary requirements of the business. A new website content strategy including on-page SEO, blogging and social media was delivered and monitored regularly, alongside ongoing EDMs to residents’ families. We exhibited at senior's expos and held open days to increase lead generation. Still imagery, video and web testimonials were produced to showcase real people’s experiences with the brand. Magnolia’s new digital strategy kept their waitlist current, ensuring the aged-care facility was running at full capacity through a combination of upfront Refundable Application Deposits (RADs) and Daily Accommodation Payments (DAPs) for supported residents. With improved B2B communication with hospitals and health care providers, Magnolia also sparked greater community engagement within the care sector.