Palm Lake sought to rebrand and expand from an over 50s resort to a national brand by launching three new products – Palm Lake Retirement, Palm Lake Assisted Care, Palm Lake Aged Care.
Cue Media produced and implemented a marketing strategy for Palm Lake’s existing and upcoming developments with a new brand identity rollout on various platforms and mediums including print, web, television and radio.
Cue Media took the Palm Lake Resort brand from a medium sized family-owned business to a nationally recognised brand with widespread exposure and its own credible magazine.
The marketing strategy was delivered on budget and increased sales increased by 22%.
Furthermore, the successful lead generation activity saw their new aged care facility at full capacity before construction had even commenced.