Nutrition Warehouse is a national sports and bodybuilding supplements brand with an e-commerce site and over 40 stores across Australia. As a successful and well-known business that made the BRW’s Fast 100 list, the brand had an impressive reputation to uphold.
Cue Media designed and developed a powerful new e-commerce website and produced all digital content to improve the SEO performance. As part of a wider strategy, Cue Media managed all ongoing content and campaigns including article creation, e-mail, SMS and social media campaigns. We also developed the ’60-day Body Challenge’ to build a real connection with the target audience, and a loyalty programme to combat their competitors. SEM campaigns and remarketing strategies were rolled out to give Nutrition Warehouse high visibility online.
The new website generated higher organic rankings for all relevant key search terms, which increased the client’s organic e-commerce sales by 30% within the first 3 months. All of the campaigns are producing sustainable growth nationwide and the business now has an effective strategy in place for every time they open a new store. Cue Media has positioned the brand as a national leader in what is an increasingly competitive industry.