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Magnolia is a family-owned assisted living and aged care facility in Upper Coomera, Gold Coast. Seeking full capacity for aged care and a rapid increase in assisted living sales, they required the expertise of an external agency to devise and manage a tailored campaign.

Our strategy

Cue Media defined the target audience by analysing the market to create individual profiles and developed a bi-annual marketing plan to meet specific KPIs and budgetary requirements of the business.

A new website content strategy including on-page SEO, blogging and social media was delivered and monitored regularly, alongside ongoing EDMs to residents’ families. We exhibited at seniors expos and held open days to increase lead generation. Stills, video and web testimonials were produced to showcase real people’s experiences with the brand.

The Result

Magnolia’s new digital strategy kept their waitlist current, ensuring the aged care facility was running at full capacity through a combination of upfront RADs and supported residents. With improved B2B communication with hospitals and health care providers, Magnolia also sparked greater community engagement within the care sector.